Problem: Golfers frequently lose their balls in hazards while playing.  Searching for a lost ball takes time, delaying other players waiting for their turn.  On top of that, it can be embarrassing to lose a ball and replacing it adds an unnecessary expense.

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Solution: The Taylormade Tracker is a custom ball application that allows you to geolocate your ball so you spend less time looking and more time playing.  Each ball comes with a custom QR code that can be scanned with the Taylormade Tracker App.  The app can help you find your ball so you can get out of the woods and back to the game you love.

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This campaign was put together in collaboration with a fellow copywriting student and an art direction student at Brainco School of Advertising and Interactive Design.

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