85% of all charitable donations collected for the Salvation Army in a year come in the Holiday Season between October 31st and December 24th. The rest of the year donations trickle in. The need is most crucial in the months of February through May, but the need persists beyond the holiday season. That’s why the Salvation Army has launched a new program - #Give365  to remind us to keep our fellow human beings in mind all year round.  

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This campaign was created in collaboration with a classmate from Brainco School of Advertising and Interactive Design who was studying Art Direction.