Clear as mud is better than crystal clear. When things are clear, there's no mystery or deviation from the plan.  

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While cloudy is open to interpretation.  It leaves you options on how to approach the problem.

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When facing the unknown you might feel unsure or anxious at first, but if you embrace it, change can be invigorating.

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Take your time and enjoy the process because those with vision who accept uncertainty usually find the best outcomes.

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This campaign was created in collaboration with a classmate from Brainco School of Advertising and Interactive Design who was studying Art Direction.