Problem: The Rock n' Roll Hall of Fame can be seen as a point of authority and establishment, offering little appeal to fans of the genre who enjoy artists who challenged the status quo.

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Solution: The Rock n' Roll Hall of Fame positions itself as a cultural center of counterculture, providing exclusive, in depth screenings of short films on rock n' roll's most notorious moments and figures.

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This campaign was put together in collaboration with a fellow copywriting student and an art direction student at Brainco School of Advertising and Interactive Design.

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